Pay per click advertising, or sometimes known as Search Engine Marketing, consists of ads that show up on the right hand side or very top of the search engines. The ads are written by advertisers (website owners) that are triggered to be shown based on certain keywords or phrases that are searched by consumers or customers. Each time a searcher (potential customer) clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).
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It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the organic search engine listings can take weeks or even many months depending on the competition level. Pay per click eliminates the wait for organic listings and brings you potential customers with in minutes of the ad being placed. |
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If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine
the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing
online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow
pages, you never even know if anyone sees your ad! |
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It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for?
You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts. |
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Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.
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Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of
unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for
the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include: |
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Keyword grouping |
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Quality score |
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Ad relevancy |
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Click through rate management |
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Bid pricing |
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And many more… |
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Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 100-300. It’s that big of a difference when you
have access to the right tools and strategies. |
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Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most
likely getting only ½ the visitors to your site than you should be. |
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Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any
sales. Obviously, without this information, you’re flying blind. |
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Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is
that they are expensive, and don’t make financial sense for one business owner managing one campaign. |
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Only sending visitors to the home page – There are probably many different types of potential customers for your products
and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them
exactly how you can solve their particular problem. |
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Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today! |
